Carneros Club

Now remember…you cannot find the Roche family’s wines in stores. In fact, we are proud of our tradition of not distributing our wines to retailers. Therefore, one of the most convenient ways to receive our hard-to-find limited production wines is to join our wine club, the Carneros Club!

Members are treated to several member-exclusive benefits, not to mention member-exclusive discounts on our wines, on tasting room merchandise purchases and on private events as well.  Additionally, Carneros Club members are invited to invitation-only club events throughout the year and enjoy an array of other member-exclusive benefits. We hope you agree that the Carneros Club is a great way for our family to share our award-winning wines with you on a regular basis.

• Choose from one of our clubs below.

• Members may request to pick up your wines at the winery or tasting room.

• Your credit card will be billed before each shipment.

3-Bottle Club

• Four (4) shipments/year * Three (3) bottles/shipment * Shipment dates January, April, June, September.

  • 20% Discount per shipment

  • Complimentary Member Tasting for you and three guests

  • Invitations to special Members only weekend winery events.

  • Half-off wine by the glass when visiting.

    6-Bottle Club

• Four (4) shipments/year * Six (6) bottles/shipment * Shipment dates January, April, June, September.

  • 25% Discount per shipment

  • Complimentary Member Tasting for you and three guests

  • Half-off Vineyard Tour Experience for you and up to three guests. (valid one per year, reservations required)

  • Invitations to special Members only weekend winery events.

  • Half-off wine by the glass when visiting.

  Case Club

• Three (3) shipments/year * Twelve (12) bottles/shipment * Shipment dates February, May, October.

  • 25% Discount per shipment

  • $10 flat rate shipping per case on shipment order.

  • Complimentary Member Tasting for you and five guests

  • Half-off Vineyard Tour Experience for you and up to five guests. (valid one per year, reservations required)

  • Invitations to special Members only weekend winery events.

  • Half-off wine by the glass when visiting.

Our members are invited to simply the best wine club parties in the wine country! At these invitation-only events, Carneros Club members enjoy light bites prepared by Mara Roche, wine tasting and access to library wines, unique wine specials, barrel tasting as well as an opportunity to meet the winemaker. Annual Wine Club member events include the Bud-Break Jubilee (Winter), Spring Fling (Spring) and Post-Harvest Party (Fall). Please click here for our wine club event policy.

• 10% discount on all non-wine merchandise in our Tasting Room.

• $75 off nightly rate at Roche Family vacation rental property.

• You will be assigned a personal Account Manager to assist you with visits to our winery, shipping requests and individual VIP tastings.

• Member and up to three (3) guests may purchase any wines by the glass at 50% off when visiting - including reserve wines!*

• Ability to SUBSTITUTE wines within the same shipment (i.e. you just pay the difference in the cost of the wine). If you don’t like a wine in the package, just tell us which one in the shipment you’d like in its place and we’ll gladly substitute it for one you prefer.

• Discounts on private events (wedding receptions, corporate meetings, catered dinners, etc.) held on winery grounds or at our downtown Sonoma tasting room.

• Access to member exclusive releases and library wines.

• Email notification of new wine releases in our Tasting Room, member-exclusive parties, and up-and-coming club shipments.

• Benefits commence immediately after first paid shipment.

Member benefits become active the moment you take your first wine club package…so, why wait any longer? We hope you join our Carneros Club today.

Note: Club discounts are not in addition to other promotions/discounts. Futures wines are excluded. The Carneros Club discount is active with the purchase and receipt of your first club package.  Roche Winery & Vineyards reserves the right to change the design of the Carneros Club at any time.